Responsibilities

• Lead the design, writing, and production of annual reports, impact summaries, and divisional highlights that showcase Student Affairs achievements.
• Partner with VCSAE leadership to gather data, student stories, and program outcomes aligned with our mission and values. Assist with presentation design, newsletters, and visual storytelling project to enhance division-wide communications. Collaborate with units across Student Affairs to elevate student engagement and awareness.
• Manage photography, digital assets, and content libraries to ensure consistent branding and accessibility.
• Develop and implement marketing strategies for division-wide initiatives, events and communications. Ensure consistency with UC Merced branding and Student Affairs voice.
• Supervise and mentor a student employee responsible for day-to-day social media content. Provide guidance on strategy, analytics, accessibility, and content planning. Approve posts, maintain editorial calendars, and support content creation.
• Draft, format, and distribute messages sent from the VCSAE or on Behalf of Student Affairs to the entire student body. Manage templates, lists, and distribution processes to ensure clarity, inclusivity, and timeliness. Support crisis or rapid-response communication as needed.
• In partnership with the Associate Director, assist in designing and implementing assessment tools to evaluate the effectiveness of student programs and services. Collect, analyze, and interpret data related to student engagement and program outcomes. Prepare comprehensive assessment reports and presentations for internal and external stakeholders. Provide actionable recommendations for program improvements based on assessment finding.
• Website Management. Maintain and update the Office of Student Involvement website with current information, events, and resources. Ensure all website content is accurate, engaging, and accessible to all users. Collaborate with campus partners and team members to enhance website (including Connect App) functionality and overall user experience. Monitor website analytics and suggest improvements based on user data and trends.
• Collect and organize data from various sources to support office initiatives and projects. Conduct data analysis to identify trends, patterns, and areas for improvement. Create visualizations and reports that effectively communicate data findings to stakeholders.

Requirements

• Bachelor's degree in related area from an accredited institution.
• 3 years experience with marketing, communications, digital media, or related areas.
• Knowledge of common University-specific computer application programs and knowledge of University and departmental principles and procedures involved in risk assessment and evaluating risks as to likelihood and consequences.
• Skills in judgment and decision-making, problem solving, identifying measures of system performance and the actions to improve performance.
• Expertise in the field of marketing, communications, assessment, collaboration with others and innovation are core expectations for this position.
• Background check required.

Preferred

• Ability to work independently with little direction, yet maintaining accountability through regular reporting. (Preferred)
• Knowledge of student development theory and practice (i.e. Abes, Jones & McEwen, Torres, Jones, & Renn, Adams, Bell, Griffin, etc.) (Preferred)
• Ability to administer and manage multiple operations and related systems and procedures. (Preferred)
• Experience in full life cycle of campus programming (needs assessment, program design, and Evaluation. (Preferred)
• Demonstrated comfort working with a diverse set of colleagues, supervises, administrators, students, guests, faculty, staff, visitors and other parties in reviewing procedures, setting policy, resolving problems, and following through to implement change. (Preferred)
• Ability to make clear, informative and persuasive presentations to internal and external groups. (Preferred)
• Basic video editing or motion graphics for social media content.