Marketing & Applications Manager AMS - Digital Health Solutions

Responsibilities

• Develop and execute downstream marketing strategies that drive product adoption, utilization, and market growth.
• Partner with sales teams to create compelling value propositions, commercial tools, and competitive positioning strategies.
• Analyze customer insights, market trends, and competitive intelligence to identify growth opportunities and refine messaging.
• Lead pricing, packaging, and promotional initiatives that support revenue growth and customer retention.
• Design and implement integrated marketing campaigns across digital, email, events, and field marketing channels.
• Collaborate with customer success, sales, and marketing teams to increase customer engagement and application adoption.
• Create customer-focused content including case studies, ROI stories, testimonials, and thought leadership materials.
• Support product launches by translating new features and capabilities into clear customer benefits and commercialization plan.
• Drive cross-functional launch readiness, including training, messaging, sales enablement, and adoption tracking.
• Develop sales enablement resources such as presentations, demos, ROI calculators, objection-handling guides, and competitive battlecards.

Requirements

• Bachelor’s degree in IT, Marketing, Business, Life Sciences, Healthcare, or related field.
• 5+ years of experience in product marketing, commercial marketing, solution applications or related healthcare IT roles.
• Experience supporting healthcare software, diagnostics, pathology, laboratory informatics, or workflow solutions.
• Strong understanding of go-to-market strategy, product launches, and sales enablement.
• Proven ability to develop compelling customer messaging and value propositions.
• Excellent presentation, communication, and stakeholder management skills.
• Demonstrated success working in cross-functional teams and matrix organizations.
• Ability to analyze market data and translate insights into actionable business strategies.
• Willingness to travel up to 25%.

Preferred

• MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
• Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
• Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
• Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
• Familiarity with commercialization in regulated healthcare environments.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.