Content & Solutions Marketing Lead, Ads

Responsibilities

• Develop the enterprise advertising narrative. Own audience-specific positioning and messaging for enterprise advertisers and agencies, partnering with Product Marketing and Communications to ensure accuracy and consistency.
• Define the content strategy. Establish editorial priorities, formats, and distribution plans that address customer needs from initial awareness through evaluation, adoption, and growth.
• Build solutions narratives. Translate advertising capabilities into clear customer use cases, business benefits, and practical guidance tailored to advertiser objectives and agency needs.
• Create compelling thought leadership. Develop perspectives, executive presentations, research-based content, and other materials that help marketers understand the evolving role of AI in advertising.
• Build customer proof. Partner with Customer Marketing, Sales, and measurement teams to identify results and develop case studies, testimonials, and evidence that substantiate our advertising story.
• Equip Sales to communicate value. Own the marketing content supporting advertiser and agency conversations, including core pitch narratives, presentations, solution briefs, playbooks, and objection-handling materials.
• Develop scaled customer education. Create educational content and programs—including webinars, video, guides, and learning resources—that help advertisers and agencies build confidence and use OpenAI’s advertising solutions effectively.
• Establish a scalable content operation. Build processes for briefing, creation, review, localization, distribution, and maintenance so content remains accurate, accessible, and current.
• Measure and improve impact. Partner with Strategy & Operations to evaluate content engagement, seller usage, customer learning, and contribution to adoption and commercial outcomes.

Requirements

• 10+ years of experience in content marketing, solutions marketing, product marketing, ad sales marketing, or related roles.
• A track record of developing positioning, messaging, and content for enterprise buyers and complex commercial decisions.
• Strong understanding of digital advertising, advertiser objectives, agency workflows, and how marketers evaluate media investments.
• Exceptional writing, editing, and presentation skills, with the ability to translate complex products and data into clear, credible customer stories.
• Experience developing sales narratives and enablement materials in close partnership with enterprise sales teams.
• Experience turning customer insights and performance evidence into persuasive case studies, solutions content, or educational resources.
• Demonstrated ability to build repeatable content processes and maintain quality across multiple formats and channels.
• Strong cross-functional leadership and the ability to align stakeholders around a shared narrative.
• Ability to operate in ambiguity, exercise sound judgment, and balance strategic leadership with hands-on content development.

Preferred

• Experience in advertising technology, digital media, AI, or marketing an emerging platform or category.
• Experience establishing a narrative for a new business or changing how customers understand an existing category.
• Experience creating advertiser or agency education programs at scale.
• Experience developing executive thought leadership and research-led content.
• Experience adapting messaging and content across international markets.
• Familiarity with advertising measurement and the interpretation of campaign performance data.
• Practical experience using AI to improve content research, development, localization, or knowledge access.