Marketing Analytics Supervisor

Responsibilities

• Conduct analytics to provide data-driven insights on marketing and other acquisition costs, retention and customer longevity, customer lifetime value, consumer buying behavior and other related topics
• Leverage data-driven insights to proactively recommend solutions for optimizing these metrics
• Lead Marketing sales & expense budgeting and reforecasting
• Report on trends in KPIs and provide insight into drivers of changes in performance
• Develop, implement and maintain predictive models to segment prospects by key metrics such as response rate, close rate & expected longevity
• Collaborate with key stakeholders such as the Marketing Operations, Data, Product Management and Data Science teams to accomplish these goals
• Provide leadership and guidance to the team of analysts to accomplish these tasks
• Comfortable shifting between managing a team and taking on individual performer roles as needed

Requirements

• Master's degree in Business Administration, Statistics, Actuarial Science, Mathematics, Economics, Engineering or related field (willing to accept foreign education equivalent)
• 7-10 years' experience in managerial role supervising marketing analytics, predictive analytics or actuarial projects - insurance experience preferred, but not required
• Experience in developing multivariate predictive models preferred
• Knowledge of advanced modeling and statistical capabilities with demonstrated ability to apply that knowledge to deliver pragmatic business solutions
• Expertise in SQL, SAS, R or other data ETL and statistical software
• Proficiency in Microsoft Excel and visualization tools like Tableau
• Excellent critical-thinking and problem-solving skills to answer business questions with a high degree of autonomy, including when the available data is not perfect
• Superb project management skills with strong ownership mentality towards assigned projects and comfort with changing direction as required by business needs
• Strong communication skills (oral and written) with demonstrated ability to explain challenging concepts to broad range of audiences including senior management

Benefits

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Free onsite gym and health center at our Woodbridge Location
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement