Responsibilities

• Collect, clean, and analyze data from digital marketing platforms, including Google Analytics 4 (GA4), social media channels, advertising networks and CRM systems.
• Build, maintain, and optimize dashboards and reporting environments that track campaign performance, KPIs and business outcomes.
• Implement and manage event and conversion tracking through Google Tag Manager (GTM) across websites and advertising platforms, including GA4, Google Ads, Meta, LinkedIn and other marketing channels.
• Lead the implementation and migration of server-side tracking solutions, specifically configuring Server-Side Google Tag Manager (sGTM) for clients requiring HIPAA compliance.
• Translate complex datasets into actionable insights by identifying trends, opportunities and performance drivers that inform marketing strategy.
• Partner with cross-functional agency teams to develop reporting visualizations and analytics solutions that clearly communicate campaign impact and client value.
• Conduct regular audits and quality assurance checks to ensure data accuracy, consistency and integrity across platforms.
• Present findings and recommendations clearly to internal stakeholders and clients through reports, dashboards and presentations.
• Stay current on evolving analytics technologies, digital marketing trends and privacy regulations.

Requirements

• 3+ years of experience in data analytics, marketing analytics, or digital marketing, preferably within a digital marketing agency environment.
• Advanced knowledge of Google Analytics 4 (GA4) and data visualization platforms such as Data Studio, Tableau or Power BI.
• Hands-on experience implementing and managing advanced website and marketing tracking through Google Tag Manager (GTM), including ecommerce tracking, custom event tracking and cross-platform integrations.
• Strong analytical and problem-solving skills, with the ability to synthesize large datasets into meaningful business insights.
• Understanding of digital marketing channels and performance metrics, including SEO, paid media, social media and conversion optimization.
• Excellent written and verbal communication skills, with the ability to present technical concepts and data insights to both technical and non-technical audiences.
• Strong attention to detail, organizational skills and commitment to data quality.
• Ability to manage multiple projects simultaneously and collaborate effectively within a team environment.

Preferred

• Experience integrating marketing and CRM data to support closed-loop attribution and performance measurement across platforms such as HubSpot or Salesforce.
• Experience configuring and managing server-side GTM environments using platforms such as Stape, Freshpaint or Cloudflare Zaraz.
• Working knowledge of SQL and BigQuery.

Benefits

• Complimentary parking
• Health, dental, and vision insurance
• 401(k) with matching contributions from the Company
• Life insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-provided Short Term Disability insurance
• Long Term Disability coverage
• Paid Time Off
• Holiday pay, including Floating Holiday
• Flexible work schedules