Marketing & Analytics Specialist

Saint Cloud, MN (Hybrid)

$90K/yr – $120K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the analytics engine for marketing programs, turning data into ROI signals, dashboards, and forecasts that guide decisions and optimization.

  • Cross-channel data consolidation and monthly/quarterly reporting to reveal program performance.
  • Experiment design and incrementality tests to drive causal insights and cost efficiency.
  • Dashboards and forecasting models using Power BI, SQL, and Python to influence non-technical stakeholders and business outcomes.

Job Description

Responsibilities

  • Consolidate campaign data from multiple sources into comprehensive monthly and quarterly reports to evaluate overall program performance.
  • Develop and maintain intuitive dashboards and visualizations using tools such as Power BI and Excel to communicate insights to non-technical stakeholders.
  • Perform data validation and integrity checks to ensure accuracy and identify inconsistencies or gaps.
  • Conduct in-depth analysis using SQL to uncover trends, relationships, and performance drivers.
  • Design and evaluate experiments, including test cell sizing and incrementality measurement using holdout groups.
  • Translate complex analytical findings into clear business insights, including impact on ROI and cost efficiency.
  • Apply predictive and statistical techniques, including machine learning, to enhance forecasting and optimization efforts.
  • Collaborate with internal teams and stakeholders to align analytics with business objectives.
  • Follow all Nahan Safety and Quality policies and procedures.
  • Support 6S initiatives as required.

Requirements

  • Bachelor’s degree in Data Analytics, Marketing, Statistics, Computer Science, or related field preferred
  • Minimum of 2 years of experience in data analytics, marketing analytics, or marketing science
  • Experience with Microsoft data stack (Power BI, SQL Server) and/or Snowflake preferred
  • Experience in direct marketing, insurance, or financial services industries preferred
  • Python or other programming experience is a plus
  • Strong analytical and problem-solving skills with a “trust but verify” approach to data
  • Advanced proficiency in Microsoft Excel and data visualization tools (e.g., Power BI)
  • Ability to present complex data in a clear, concise, and visually compelling manner
  • Strong SQL skills, including writing complex queries and working with relational databases
  • Understanding of marketing and financial performance metrics (e.g., ROI, conversion rates)
  • Ability to work independently in a fast-paced, dynamic environment with shifting priorities
  • Strong attention to detail and commitment to data accuracy
  • Proficiency in the English language, verbally and written

Preferred

  • Experience in direct marketing, insurance, or financial services industries preferred
  • Python or other programming experience is a plus

Benefits

  • Medical
  • Dental
  • Vision
  • 100% Employer Paid Life Insurance
  • 100% Employer Paid Short Term & Long-Term Disability Insurance
  • Other Voluntary Employee Benefits i.e. (Accident & Critical Illness)
  • 401K & Profit Sharing with Employer Match
  • Vacation/Holiday
  • Sick & Safe Time (where applicable by state)
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Nahan

Great marketing takes so much more than just delivering the right message at the right time - it’s about making real connections with real people. Nahan will help you connect to your target audience with full service direct marketing solutions that put the right people front and center.We’re strategists, designers, data analysts, production artists, quality-control fanatics, and logistics experts. We’re thinkers and doers. We’re investors in people, consultants to clients, and believers in collaboration. We’re Nahan. Making real connections that drive real results.

St Cloud, Minnesota, USA
333 employees (31 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
14.4%
Direct
44.5%
Referral
29.6%
Social
10.3%
Paid
1.1%

Headcount Trend

Current headcount: ~333

Marketing Team

Marketing Team Size
16 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

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