Marketing Analytics Specialist

Chicago, IL (Hybrid)

$80K/yr – $100K/yrMid Level2+ years expFull time

Posted 17 hrs ago

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Job Summary

Own the measurement and analytics workflow across client sites from implementing GTM/GA4 tracking to reporting, data visualization, and cross‑platform data integration.

Translate client goals into actionable reporting frameworks
Collaborate with Paid Media and Analytics teams to ensure accurate measurement
Support audits of tracking setups

Job Description

Responsibilities

Tracking Implementation & QA
Implement and maintain tracking using Google Tag Manager (GTM) and GA4
Support event tracking, data layer validation, and measurement setup across client websites
QA and troubleshoot tracking issues using browser tools and platform debugging tools
Ensure accurate deployment of marketing pixels and conversion tracking across platforms
Reporting & Data Visualization
Build and maintain dashboards in Looker Studio (and similar tools)
Translate client goals into clear, actionable reporting frameworks
Ensure reporting consistency, accuracy, and usability across accounts
Support recurring reporting and identify opportunities to improve clarity and efficiency

Requirements

2–4 years of experience in digital analytics, marketing analytics, or similar roles
Experience with Google Analytics (GA4) and Google Tag Manager (GTM)
Experience building dashboards in Looker Studio or similar visualization tools
Understanding of event-based tracking, conversions, and marketing measurement concepts
Experience QA’ing and troubleshooting tracking implementations
Strong attention to detail and commitment to data accuracy
Ability to manage multiple client priorities and deadlines
Clear communication skills, especially explaining data to non-technical stakeholders
Ability to translate complex and often siloed data into actionable insights

Preferred

Experience with offline conversion uploads or CRM to ad platform integrations
Familiarity with data layers and basic JavaScript for tagging/debugging
Experience working with paid media or SEO teams in a marketing environment
Exposure to tools like BigQuery, though not required for hands-on use
Experience working in an agency environment
Familiarity with consent management and privacy-aware tracking
Experience with additional BI tools (Tableau, Power BI, etc.)
Basic SQL knowledge for light data validation or exploration
Experience with A/B testing or CRO measurement

Benefits

Marcel offers a competitive salary, comprehensive benefits, and a flexible, collaborative work environment.
You’ll have meaningful autonomy, influence how analytics is delivered to clients, and help shape the future of Marcel’s analytics practice.

Marcel Digital

Marcel Digital is a premier B2B digital marketing and web development agency purpose-built to drive measurable growth, deeper insight, and transformative digital experiences for B2B organizations. As a full-service partner, we combine performance marketing, advanced analytics, and enterprise web development with a relentless focus on business outcomes. Our integrated approach bridges strategic planning with execution, empowering B2B brands to accelerate lead generation, optimize conversion paths, and scale revenue through data-informed decision-making. With over two decades of experience guiding global B2B leaders, Marcel Digital delivers senior-level expertise across SEO, paid media, CRO, UX, analytics, and website development.We are a Google Premier Partner, achieving the highest level of recognition within the Google Partners Program and putting us in the top 3% of all partners. We are also an Umbraco Certified Platinum Partner - the highest tier level available for Umbraco Partners - and HubSpot Solutions Partner.

Founded in 2003

Chicago, Illinois, USA

46 employees (17 in marketing)

www.marceldigital.com