Responsibilities

• Measurement Strategy & Delivery
• Partner with clients and internal teams to define business objectives, success metrics, and measurement strategies.
• Design measurement approaches that evaluate marketing effectiveness and inform client business decisions.
• Translate complex data from multiple sources into clear insights, recommendations, and compelling narratives.
• Own reporting cadence, presenting findings and strategic recommendations to clients, agency leadership, and cross-functional teams.
• Measurement Expansion & Adoption
• Champion measurement across the agency by helping to develop and drive the adoption of frameworks, methodologies, standards and best practices.
• Help foster a culture of evidence-based decision making by identifying opportunities to expand measurement solutions within existing and prospective client engagements.
• Support thought leadership, innovation initiatives, and new business efforts with measurement strategy and analytical expertise.
• Growth & Innovation