Responsibilities

• Partner with clients and internal teams to define business objectives, success metrics, and measurement strategies.
• Design measurement approaches that evaluate marketing effectiveness and inform client business decisions.
• Translate complex data from multiple sources into clear insights, recommendations, and compelling narratives.
• Own reporting cadence, presenting findings and strategic recommendations to clients, agency leadership, and cross-functional teams.
• Champion measurement across the agency by helping to develop and drive the adoption of frameworks, methodologies, standards and best practices.
• Help foster a culture of evidence-based decision making by identifying opportunities to expand measurement solutions within existing and prospective client engagements.
• Support thought leadership, innovation initiatives, and new business efforts with measurement strategy and analytical expertise.
• Evaluate emerging technologies, AI-enabled solutions, and new methodologies that enhance the efficiency, scalability, and impact of measurement.
• Advise third-party vendors and technology partners to ensure their methodologies keep pace w/ agency and client needs.

Requirements

• 8+ years of experience in analytics, measurement, consumer insights, research, strategy, consulting, or related disciplines.
• Demonstrated experience developing measurement strategies and translating insights into actionable recommendations.
• Experience working directly with clients and senior stakeholders in a consultative capacity.
• Strong analytical and critical thinking skills, with the ability to synthesize information from multiple data sources.
• Exceptional presentation, communication, and storytelling abilities.
• Proficiency with PowerPoint, Excel, PowerBI and analytics, visualization, and reporting tools.

Preferred

• Agency, experiential marketing, sponsorship, consulting, or integrated marketing experience (preferred).