Taoti

Marketing & Analytics Manager

District of Columbia, USA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own analytics led digital marketing execution with end to end tag management, GA4 tracking, and data driven content optimization that spans paid, email and SEO/GEO experimentation.

  • Own measurement and dashboards across GA4, GTM, UTM governance, and Looker Studio to translate data into actionable recommendations.
  • Manage cross channel campaigns including SEM, email, SMS, and content, with testing and optimization.
  • Lead SEO and GEO content experimentation to improve engagement and content strategy.

Job Description

Responsibilities

  • Develop digital marketing plans consistent with clients’ business goals and strategy. Establish indicators of success, KPIs, baseline metrics and benchmarks.
  • Manage and optimize Google Analytics 4 (GA4) implementations, conversion tracking, event measurement frameworks, and dashboard reporting.
  • Administer and maintain Google Tag Manager (GTM) configurations, including tag deployment, pixel management, conversion tracking, and data layer requirements.
  • Support digital advertising executions in platforms such as Google; trafficking and supporting paid campaigns by external vendors.
  • Assist with email and SMS marketing campaigns: planning, building, and sending to targeted audiences; evaluate effectiveness with A/B testing.
  • Conduct SEO audits and ongoing optimization efforts; explore Generative Engine Optimization (GEO) strategies.
  • Analyze data to identify trends, develop insights, and deliver analytics and marketing reports; develop dashboards using GA4, Looker Studio, etc.
  • Perform content analysis and provide recommendations to improve engagement; support A/B testing and use SEO/GEO insights for content strategy.

Requirements

  • 2-5+ years of digital content, digital advertising, email marketing, SMS marketing, web and content marketing (agency experience is a plus).
  • Direct, hands-on experience managing digital advertising, SEM, SMS, email, web content, and integrated digital campaigns.
  • Experience managing paid campaigns using Google platforms, including SEM, responsive display, in-app, Play, etc (App store advertising is a plus).
  • Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, event configuration, attribution modeling, UTM governance, and reporting platforms such as Looker Studio.
  • Experience with data connectors such as SuperMetrics and Windsor.ai for dashboard development. BigQuery experience is a plus.
  • Experience building trigger campaigns within CRM tools is a plus.
  • Strong ability to translate marketing and website data into actionable recommendations.
  • Passion for experimenting and researching to leverage AI on the job and truly make it an integral part of your methodology.

Preferred

  • Agency experience is a plus
  • BigQuery experience is a plus
  • App store advertising experience is a plus
  • Experience with earned media is a plus
  • Familiarity with structured data/schema markup and emerging AI search optimization (GEO) practices is strongly preferred

Benefits

  • 3 weeks PTO for starters. You gain more with tenure. And if you’re really big in to PTO, you can even trade back some salary for more.
  • 100% company-paid medical, dental, and vision insurance. (50% for qualifying dependents.)
  • Paid family leave for men and women (including PTO plus short and long term disability options.)
  • ~1 Day per week telework
  • 3% retirement plan matching (plus access to a financial advisor).
  • Home buyer help (including a $1200 closing credit)
  • Mobile phone reimbursement
  • Company-supplied PC or Mac laptop.
  • Charitable contribution matching
  • Tax-free metro benefits

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Marketing & Analytics Manager

Taoti · District of Columbia, USA · Hybrid