Marketing Analytics Lead at Marathon Health | USA | $90K/yr – $120K/yr

Marathon Health

Marketing Analytics Lead

USA (Unknown)

$90K/yr – $120K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own attribution and cross-channel analysis to drive activation and ongoing engagement, while shaping test plans that prove true lift from campaigns.

Attribution and touchpoint analysis across channels to optimize activation and sustained engagement
Incrementality testing and translating results into concrete optimization recommendations
Cross-functional data coordination across marketing, product, data, and engineering to ensure clean, aligned insights

Job Description

Build and maintain Marathon's marketing attribution model, identifying which touchpoints across email, SMS, push, direct mail, and care team outreach are influencing activation, empanelment, and sustained engagement
Develop standardized campaign performance dashboards for use by the marketing team for optimization
Own funnel analysis across the full member journey from eligibility through activation, empanelment, and sustained engagement identifying where and why members drop off
Design and analyze incrementality tests that isolate true lift from campaigns versus organic member behavior
Partner with the lifecycle marketing manager and marketing automation team members to define test methodology, measurement plans, and success criteria across incrementality, A/B, and other experiment types, and own the analysis and reporting that turns results into clear optimization recommendations
Serve as the analytical connective tissue across marketing automation, engagement enablement, product, data, and engineering teams, ensuring data flows correctly and is interpreted consistently

Marathon Health

3.5 Glassdoor

Built for America’s builders—our nation’s teachers, public servants, and everyday heroes—Marathon Health delivers better care and outcomes through providers who have the time and trust to offer truly personal care.

Founded in 2005

Indianapolis, Indiana, USA

1.6K employees (41 in marketing)

marathon.health

61% recommend to a friend

63% CEO approval