Responsibilities

• The Digital Data Analyst will manage tagging strategy and implementation across the web and will manage analytics and reporting for digital marketing goals and objectives.
• Analyze and provide data driven insights to better understand performance and inform strategies across digital marketing channels
• Manage analytics by tracking, measuring, analyzing, and reporting insights into our digital marketing programs
• Work with analytics platforms to build dashboards, explore data sets and make recommendations based on digital marketing performance
• Proactively identify and surface data and customer insights and provide actionable recommendations based on learnings
• Support regular and ad-hoc reporting for campaigns, channel, website, and conversion funnel performance on a weekly and monthly basis
• Data analysis of various web projects and ad-hoc request

Requirements

• BA/BS degree in marketing, statistics, or other quantitative discipline
• 3 to 4 years of managing analytics for websites and experience analyzing campaigns, including programmatic, social media and email marketing, etc.
• Prior experience with Google Tag Manager or similar required
• Hands on experience creating dashboards from web analytics tools or other analytics platforms
• Google Analytics
• Digital Media Platform Analytics (Google Ads, Facebook, DSPs)
• Data Visualization Solutions, such as Google Data Studio, Domo, Tableau, or Power BI

Preferred

• Strong understanding of digital domains and features and be able to set up reporting to track digital, website, page and offer performance

Benefits

• Family-friendly work environment
• Comprehensive benefits package
• Company Match on 401k
• Employee Purchase Discount
• Tuition Reimbursement