Own the end-to-end trade marketing and brand stewardship for the U.S. market, aligning product launches, channel programs, and communications to drive commercial growth.

• Trade Marketing & Brand Execution: Develop materials, coordinate distributor/retailer promotions, and ensure consistent brand messaging across channels.
• Campaigns & Communications: Create digital, print, and event campaigns to strengthen brand presence and commercial messaging.
• Insights & Cross-Functional Coordination: Analyze market and sales data, track KPIs, and partner with sales, product, operations, and external agencies to support launches and execution.