Marketing Analyst - Network Optimization

New York City, NY (Hybrid)

$95K/yr – $120K/yrMid Level3+ years expFull time

Posted 5 days ago

Job Summary

Own and drive the marketplace analytics program, leading test design, execution, and readouts to optimize funnel, offers, and partner performance across a structured test pipeline.

  • Owns test design, execution, and readouts within a fast-paced analytics program.
  • Partners with analytics and data science teams to improve measurement quality and velocity.
  • Translates business opportunities into clear hypotheses and actionable recommendations.

Job Description

Responsibilities

  • “Marketplace and Marketing Analytics”
  • Conduct exploratory analysis to understand changes in customer behavior, traffic quality, offer engagement, and downstream outcomes.
  • Monitor marketplace and funnel performance to identify optimization opportunities across customer experience, offer display, partner performance, and monetization.
  • Support opportunity sizing and business-case development for proposed optimization initiatives.
  • Partner with analytics and data science teams to improve measurement quality, data reliability, and experimentation velocity.
  • Help develop repeatable processes for rapid testing, post-test analysis, and continuous optimization.
  • “Test Design and Execution”
  • Support the development and maintenance of a prioritized test-and-learn agenda across network optimization, offer display, ranking, curation, pricing, eligibility, and related marketplace levers.
  • Translate business opportunities and performance signals into clear hypotheses, test objectives, target populations, success metrics, and guardrail metrics.
  • Help design A/B, holdout, multivariate, and other controlled experiments in partnership with Product, Engineering, Data Science, and business stakeholders.

Requirements

  • Bachelor’s degree in marketing analytics, statistics, economics, business, mathematics, computer science, or a related quantitative field.
  • 1–3 years of experience in marketing analytics, product analytics, growth analytics, experimentation, revenue analytics, or a related discipline.
  • Experience working with A/B tests, holdout tests, campaign measurement, or other forms of controlled experimentation.
  • Working knowledge of experimental design, including hypotheses, control and treatment groups, success metrics, guardrails, and basic power or sample-size concepts.
  • Strong analytical skills and proficiency with SQL or Python, Excel, or a comparable data analysis tool.
  • Ability to create clear reports, dashboards, presentations, and written test readouts.
  • Strong attention to detail and the ability to manage multiple concurrent workstreams.
  • Ability to work effectively in a fast-paced, ambiguous, and cross-functional environment.
  • Clear written and verbal communication skills.

Preferred

  • Experience with experimentation or reporting platforms such as GrowthBook, Eppo, Optimizely, VWO, Looker, Tableau, or similar tools.
  • Familiarity with marketplace, lending, advertising, e-commerce, lead-generation, or other two-sided platform businesses.
  • Exposure to funnel analysis, offer ranking, pricing, partner optimization, customer segmentation, or revenue optimization.
  • Experience coordinating cross-functional projects or maintaining a structured test backlog.
  • Experience presenting analytical findings and recommendations to business stakeholders.

Salaries

Posted range

$95K/yr – $120K/yr

Taken straight from the job posting.

Marketing Analytics median pay in the United States

$110K/yr

Most earn $85K to $159K. Based on 1,905 salaries, including bonus and equity.

See all Gen Digital Inc. salaries

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Marketing Analyst - Network Optimization

Gen Digital Inc. · New York City, NY · Hybrid