Responsibilities

• Collects, organizes, analyzes, and reports marketing and business performance data to support MSGCU’s growth strategies.
• Uses data sources and analytical skills to identify new business and marketing opportunities to optimize acquisition efforts and strengthen member relationships.
• Provides strategic insights to enhance MSGCU’s competitive position and prepare for future opportunities.
• Serves as SME for MSGCU’s Marketing Data Management Platform and related software; ensures complete and effective utilization; runs queries; validates the database; uses credit union and industry data sources to supplement and enhance platforms and programs.
• Maintains regular reporting processes to monitor campaign performance, brand health, and member referral metrics; develops KPIs; aggregates results across channels; collaborates with campaign leads; develops dashboards for marketing initiatives and campaign tracking.
• Engages in high-level primary and secondary research to support marketing strategies; develops targeted audiences using first- and third-party data; defines prospect segments; supports member journeys and marketing automation.
• Coordinates with vendors and third parties to gather external insights; optimizes communications, test scenarios, and deployment strategies; tracks leads from engagement to conversion; assists with special projects; collaborates with IT.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or other related field (required)
• 3 years of experience in a Marketing Analyst role, including experience administering, managing, and preparing reports from a Marketing Data Management and/or CRM platform

Preferred

• Experience with Google Analytics
• Experience with financial services (preferred)

Benefits

• Top Workplace recognition by The Detroit Free Press thirteen years in a row.