Responsibilities

• Develop and maintain dashboards and reports to track KPIs across paid media, email, web, CRM, and loyalty campaigns.
• Collaborate with channel leads to define campaign goals and monitor performance against targets.
• Document and maintain the data layer in Google Tag Manager, ensuring the accuracy and integrity of data collection throughout the ecosystem.
• Regularly analyze user behavior across the booking funnel and generate actionable insights.
• Use AI tools and platforms (like GPT, BigQuery ML, or AutoML) to generate and test hypotheses at scale.
• Automate repetitive queries and reporting via scripts, bots, or AI copilots.
• Communicate insights visually and contextually, often embedding generative narratives directly into dashboards.
• Plays a key role in data governance, ensuring AI-generated insights are ethical and unbiased.

Requirements

• 3–5 years of experience in marketing analytics, performance marketing, or ecommerce analytics.
• Proficiency in tools such as GA4, Google Tag Manager, PowerBI/Looker/Tableau, and Excel.
• Familiarity with AI tools and platforms.
• Experience analyzing multichannel funnels and user journeys.
• Strong understanding of KPIs such as CAC, LTV, ROAS, and conversion rate.
• Excellent communication skills and the ability to convey data clearly to stakeholders.