Drive paid media operations and SEO coordination for a remote team with cross-functional launch and reporting ownership.

• Media operations, trafficking & QA
• Support campaign setup and trafficking: UTMs, naming conventions, creative flighting, landing page QA, launch verification, and tracking hygiene
• Maintain platform and reporting hygiene (tagging, conversion checks, broken link detection) and escalate issues quickly with clear documentation
• Coordinate cross-functional timelines and communication for launches and updates
• Performance monitoring & reporting
• Pull and compile weekly performance reporting and surface key changes, drivers, and recommended next actions
• Support pacing, budget tracking, and basic forecasting inputs for stakeholders
• SEO support
• Monitor rank tracking and organic visibility dashboards, flagging material changes in priority markets, locations, and service lines

• Coordinate technical SEO fixes with web/dev (e.g., redirects, indexing issues, Core Web Vitals inputs, schema/local markup coordination, broken templates, crawl anomalies), tracking through to completion
• Track AI search visibility and citation appearances (e.g., presence in AI-driven discovery surfaces, brand/service citations, and changes in click behavior), and document learnings for the team
• Partner with SEO leadership to maintain a unified search approach across paid, local (GBP), and organic surfaces