Marketing Analyst

Rochester, NY (On-site)

$63K/yr – $70K/yrEntry Level2+ years expFull time

Posted 1 day ago

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Job Description

Responsibilities

  • Social media content creation and scheduling
  • Graphic design and creative asset development
  • Earned media and public relations support
  • Digital content development and website updates
  • Email campaign configuration and deployment
  • Content writing and editing
  • Presentation development
  • Competitive and market research
  • Marketing reporting and analytics
  • Other operational support for the Corporate Marketing team

Requirements

  • Bachelor's degree preferred, or equivalent combination of education, training, and experience
  • At least 2 years of marketing experience; internship or co-op experience will be considered
  • Strong written and verbal communication skills with the ability to create compelling content for a variety of channels
  • Excellent attention to detail, organizational skills, and proactive communication style
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Ability to independently generate ideas and follow through on execution
  • Strong collaboration skills and ability to build relationships across teams
  • Interest in expanding knowledge of marketing tools, content creation, digital marketing, and analytics
  • Ability to leverage data and insights to support marketing goals and decision-making

Preferred

  • Experience with Canva, Adobe InDesign, email marketing platforms, social media management tools, and B2B marketing is a plus

Benefits

  • 401(k) match
  • a free on-site gym
  • paid parental leave
  • subsidized childcare, among many others.
First American Equipment Finance logo

First American Equipment Finance

First American Equipment Finance is headquartered in Rochester, NY and is a wholly owned subsidiary of Los Angeles, CA-based City National Bank, an RBC Company. First American is ranked among the largest equipment finance companies in the United States, and provides equipment financing to the most creditworthy and sophisticated commercial borrowers in the country. Our vision is to become the best company to work for and the best company to work with:#1 Best Company to Work for in New York by Best Companies Group#1 Top Workplace in Rochester (mid-size) by Energage #9 Top Workplace in USA (mid-size) by Energage #3 FORTUNE Best Workplaces in New York (small & medium category)#4 FORTUNE Best Workplaces in Financial Services (small & medium category)#16 FORTUNE Best Medium-size Workplaces in the U.S. #14 FORTUNE Best Workplaces for Millennials (small & medium category)#74 PEOPLE Companies That Care#25 Largest equipment finance company in the U.S. (by new business volume) by Monitor First American is an RBC company and a subsidiary of City National Bank Member FDIC.© 2025 First American Equipment Finance. All rights reserved.

Founded in 1994
Victor, New York, USA
324 employees (21 in marketing)

Traffic Signals

Monthly Visitors
6.9K
Traffic Source Mix
Search
24.4%
Direct
54.4%
Referral
5.1%
Social
14.8%
Paid
1.3%

Headcount Trend

Current headcount: ~324

Marketing Team

Marketing Team Size
20 (6% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

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