Drive marketing analytics to influence decision making in a fintech context.

• Identify and build new marketing strategies and influence key decisions through robust data analysis, modeling, and presentation of actionable insights.
• Create optimal test designs to help quantify the performance of new marketing initiatives.
• Support the Marketing team in determining the cadence and sequence of customer touchpoints across channels.
• Establish dashboards and automated reports with KPIs to support data-driven business decisions.
• Present and share analyses and recommendations with stakeholders including marketing and business leads.
• Provide technical expertise and oversight, leveraging data and modeling to drive the business.

Requirements

• Bachelor’s degree in a quantitative field (STEM: science, technology, engineering, or mathematics)
• Master’s degree preferred
• 2+ years of experience in marketing analytics, preferably within financial services or fintech
• Strong SQL and advanced Excel skills are required
• Fluency in Python is preferred
• Solid understanding of hypothesis testing, A/B test, statistical analysis, and experimental design
• Experience with the Google Cloud ecosystem (BigQuery, GCS, dbt, AI Platform, etc.)
• Proficiency in data visualization tools, such as Google Looker Enterprise, Looker Studio, Google Sheets etc.
• Attention to detail and an enhanced focus on the accuracy of results
• Ability to work independently and manage multiple projects simultaneously
• Ability to analyze large datasets to derive actionable insights that drive marketing decisions
• Strong storytelling and presentation skills, with the ability to communicate complex data insights to senior leadership

Nice to have

• Master’s degree preferred
• Fluency in Python preferred
• Experience with Google Cloud ecosystem preferred
• Experience with data visualization tools preferred

Benefits

• Flexible time off
• Comprehensive health coverage
• Paid parental leave
• Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
• A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts