Marketing Analyst

Responsibilities

• Support market segmentation, targeting, and positioning analysis to help refine our ideal customer profiles and messaging.
• Conduct funnel analysis to identify where prospects enter, progress, and drop off, and surface opportunities to improve conversion.
• Measure and report on campaign performance across channels including reach, engagement, conversion, and ROI.
• Assist with marketing attribution efforts to understand which touchpoints and channels drive pipeline and revenue.
• Contribute to customer lifetime value and cohort analyses to inform acquisition and retention priorities.
• Support pricing strategy and marketing mix analysis with data, research, and modeling.
• Build and maintain dashboards and recurring reports using Excel and Google Sheets.
• Pull, organize, and analyze data from Google Analytics, our CRM, and other marketing platforms.
• Maintain CRM data hygiene including cleaning, deduplicating, and standardizing records to ensure reliable reporting.
• Help design, track, and evaluate A/B tests and marketing experiments.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, Analytics, or a related field — new graduates are welcome to apply.
• Strong grasp of core marketing fundamentals including segmentation, targeting, positioning, the marketing funnel, campaign measurement, and the marketing mix through coursework, internships, projects, or work experience.
• Strong analytical and quantitative skills with a genuine interest in working with data.
• Proficiency in Excel and Google Sheets including comfort with formulas, pivot tables, and basic data modeling.
• Exposure to or willingness to quickly learn basic SQL or other data tools.
• Familiarity with Google Analytics or similar web analytics platforms.
• Familiarity with CRM systems such as Salesforce or HubSpot and an appreciation for clean, well-structured data.
• Ability to translate data into clear insights and communicate findings to non-technical audiences.
• Detail-oriented, organized, and able to manage multiple projects and deadlines.
• Collaborative, coachable, and eager to learn in a fast-paced environment.

Preferred

• Internship or project experience in marketing analytics or business analytics, exposure to attribution modeling or CLV analysis, and interest in SaaS, B2B, or healthcare technology.

Benefits

• Pay Transparency: The pay rate for this position is $30/hour.
• Zero cost for employee Health insurance on base plan
• Zero cost for employee Dental insurance
• Zero cost for employee Vision insurance
• Voluntary Life Insurance, AD&D, and Accident
• 401(k) savings plan
• Employee Assistance Program
• Paid Holidays
• Paid Time Off
• Promotional Opportunities