Responsibilities

• Analyze marketing campaign performance across channels (paid, organic, email, social)
• Build dashboards and reports to track KPIs and performance metrics
• Identify trends, insights, and opportunities for optimization
• Support A/B testing and experimentation initiatives
• Work with marketing teams to improve conversion rates and ROI
• Analyze customer behavior, segmentation, and acquisition funnels
• Collaborate with data and product teams on tracking and analytics setup
• Present insights and recommendations to stakeholders

Requirements

• 2–5 years of experience in marketing analytics, data analysis, or similar roles
• Strong proficiency in data analysis tools (Excel, Google Sheets, SQL)
• Experience with analytics platforms (Google Analytics, Adobe Analytics, etc.)
• Familiarity with BI tools (Tableau, Power BI, Looker, etc.)
• Strong analytical and problem-solving skills
• Ability to translate data into actionable business insights
• Strong communication and presentation skills
• Ability to work independently in a remote environment
• Must be authorized to work in the United States

Preferred

• Experience in SaaS, tech, or e-commerce environments
• Familiarity with attribution models and marketing funnels
• Experience with marketing automation platforms (HubSpot, Marketo, etc.)
• Knowledge of statistical analysis or A/B testing methodologies
• Experience with Python or R for data analysis
• Understanding of customer lifecycle and retention metrics

Benefits

• Fully remote work within the United States
• Competitive salary + performance-based bonus
• Health, dental, and vision insurance
• 401(k) with company match
• Generous PTO and paid holidays
• Opportunity to drive marketing strategy through data
• Collaborative, data-driven, and growth-focused team culture