Marketing Analyst

Responsibilities

• Defines and coordinates execution of eCommerce marketing campaigns, digital merchandising, product content and customer/partner experiences, and analyzes performance and market insights to guide business decisions.
• Implements marketing tactics around product, channel, content, digital assets and promotions, and executes efforts identified in the marketing plan.
• Supports projects and initiatives to enhance product detail pages (PDPs), digital merchandising, imagery and eCommerce assets across channel partner websites. Develops creative digital content and designs aligned to brand standards, customer needs and channel requirements.
• Develops content and workflow automations to improve the efficiency and scalability of eCommerce asset creation, enhancement, deployment and maintenance. Identifies opportunities to automate manual processes, improve product content quality and accelerate speed to market.
• Supports the development of automation and AI-enabled solutions for critical channel partner and business use cases. Works cross-functionally with Marketing, eCommerce, IT, product content, data and other teams to translate business requirements into scalable digital solutions.
• Supports projects and initiatives that advance overall eCommerce growth, digital transformation and marketing productivity. Works under minimal supervision and typically supports activities of moderate scope and complexity.

Requirements

• Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution.
• One (1) year of experience in marketing role
• One (1) year of experience working with data to generate insights, recommendations, dashboards and business performance reporting
• One (1) year of experience working with AI and developing automations
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
• Travel: May include up to 5% domestic/international
• Relocation: may be authorized

Preferred

• Bachelor’s degree: Major or minor in computer related/digital fields
• Knowledge of analytics platforms and environments such as Python, Snowflake, Azure, and AWS
• Software & Tools: Visual Studio, Git, Xcode, WordPress, Adobe After Effects, Photoshop, Illustrator
• Areas of Experience: Automation scripting, software testing & validation, API integration, UX/UI design, motion graphics & video editing
• Understanding of digital marketing data flows across platforms and channels
• Proven ability to translate business requirements into analytical solutions
• Strong problem-solving skills, with the ability to turn data into actionable business recommendations
• Strong project management, communication, and stakeholder engagement skills
• Experience working with large, complex datasets across multiple business functions
• Exposure to AI-enabled analytics and insight generation approaches

Benefits

• 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.