Responsibilities

• Leading the development and execution of customer-centric marketing strategies to enhance client engagement and drive revenue growth
• Analyzing customer behavior and market trends to inform targeted marketing campaigns and promotional strategies
• Collaborating with cross-functional teams to optimize marketing operations and improve campaign performance
• Utilizing AI fluency and digital tooling to innovate marketing initiatives and enhance customer experience
• Guiding teams in the application of systems thinking to identify underlying problems and opportunities in marketing processes
• Validating outcomes with clients and incorporating feedback to refine marketing strategies and solutions
• Directing teams through complex and ambiguous situations, demonstrating composure and strategic questioning
• Developing and sustaining diverse and inclusive teams to foster creativity and drive business transformation
• Crafting and conveying impactful messages that tell a holistic story and resonate with target audiences
• Initiating open and honest coaching conversations to motivate and enhance team effectiveness

Requirements

• At least a Bachelor's degree
• At least 7 years of experience

Preferred

• Preference for at least one of the following fields of study: Business Administration/Management, Computer and Information Science, Information CyberSecurity, Information Technology, Management Information Systems, Computer Applications, Computer Engineering
• Spearheading advanced customer journey analysis initiatives to identify strategic opportunities, enhance customer touchpoints, and drive superior customer engagement and loyalty
• Formulating and steering comprehensive customer experience strategies grounded in detailed segmentation to deliver highly personalized and impactful marketing campaigns using Adobe Campaign and Adobe Marketo Engage
• Overseeing the end-to-end management of marketing automation frameworks to optimize campaign scalability, improve effectiveness, and ensure seamless multi-channel customer communications
• Demonstrating advanced skills in marketing strategy and operations
• Excelling in client prospecting and relationship management
• Utilizing AI fluency and AI-human collaboration in marketing initiatives
• Leading marketing campaign development and performance analysis
• Applying systems thinking to identify marketing opportunities
• Crafting and conveying clear, impactful marketing messages

Benefits

• PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more.