Responsibilities

• Work with senior marketing leaders on the team to support plans for marketing-sourced pipeline generation, with clear quarterly contribution targets by client
• Identify, test, and scale the highest-performing channels for net-new demand, focusing resources on measurable ROI
• Help build and then execute integrated campaigns across priority channels (e.g., ABM, email, webinars, targeted paid, conferences, SEO), prioritizing impact over volume
• Partner with Scratche’s client leads, who support clients’ VP Marketing and Sales, to design and operationalize structured demand gen/ABM motions for clients’ ICP segments
• Proactively identify opportunities to improve funnel performance by optimizing audience segmentation, messaging, landing pages, nurture flows, and campaign targeting for client demand gen efforts
• Improve attribution and reporting within key CRM systems (HubSpot/ Pardot) to clearly demonstrate pipeline contribution and ROI to clients’ campaigns and programs
• Deliver ongoing performance analysis and insights to inform investment decisions and resource allocation across client accounts
• Consistent delivery of marketing-sourced pipeline across multiple client accounts, aligned to each client’s quarterly revenue and growth targets
• Demonstrated diversification of pipeline sources for clients, reducing over-reliance on single channels (e.g., conferences) and building sustainable multi-channel demand engines
• Improvement in funnel performance across client programs, including stronger MQL → SQL conversion rates, improved engagement across lifecycle stages, and more efficient pipeline progression

Requirements

• 5+ years in B2B Demand Generation, Growth Marketing, or Lifecycle Marketing experience, with at least 3 years in B2B SaaS environment, and at least 2 years on the agency side
• Demonstrated track record of owning and delivering marketing-sourced pipeline in a B2B SaaS environment (please be prepared to share specific metrics)
• Deep expertise in MOPs (automation, workflows, lifecycle, reporting)
• Strong track record with account-based marketing (ABM) and multi-touch lifecycle programs
• Strategic thinker who wants to contribute to the development of long-term plans while maintaining the tactical agility to execute day-to-day campaigns
• Data-driven decision maker with advanced analytical skills and the ability to translate complex data into actionable insights
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Flexible PTO
• Mental Wellness Days – Because your mind matters.
• We offer a sports and fitness card (Multisport)
• Supplemental medical insurance.
• Remote & Flexible
• Career Growth Paths – Your career, your direction, our full support.