Marketer

Responsibilities

• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.
• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.
• Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.
• Review marketing and public relations policies annually and recommend updates as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.
• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.
• Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.
• Schedule and participate in departmental meetings related to marketing and public relations activities.

Requirements

• Bachelor’s Degree from an accredited college or university, or equivalent. Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
• Proficiency in Microsoft Office Suite required.
• Must occasionally lift or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly required to sit, stand, walk, talk, read, and hear.
• Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.
• May be required to assist in resident evacuation during emergencies.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The noise level in the work environment is usually low to moderate.