Market Insights Specialist

Rosemont, IL (Hybrid)

$62K/yr – $86K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive market research to inform marketing and product decisions, translating data into decision-ready insights for cross-functional teams.

  • Own primary and secondary market research and analysis.
  • Must-have: 1–3 years in market research or related roles.
  • Standout: Cross-functional collaboration with product teams and stakeholders.

Job Description

Responsibilities

  • Support primary and secondary market research, including customer, market, product, and competitive analysis.
  • Analyze qualitative and quantitative data to identify trends, insights, and implications for marketing and business decisions.
  • Translate research findings into clear, concise insights and recommendations for internal stakeholders.
  • Develop summaries, presentations, and materials that communicate insights in a decision-ready format.
  • Partner with the Sr. Manager, product teams, and other cross-functional stakeholders to support marketing and business questions.
  • Participate as a contributor in product and concept testing, supporting study execution and insight synthesis.
  • Assist with research operations, including project coordination, vendor support, and documentation.
  • Monitor industry trends and support recurring trend reporting.
  • Attend industry trade shows as needed (typically up to 2x per year).

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • 1–3 years of experience in market research, insights, marketing analytics, or a related role.
  • Familiarity with qualitative and quantitative research methods.
  • Strong analytical and problem‑solving skills.
  • Ability to clearly communicate insights through written and visual formats.
  • Experience working with data, reports, and presentations (Excel, PowerPoint; BI tools a plus).

Preferred

  • Experience supporting marketing or go-to-market teams, preferably in a B2B environment.
  • Exposure to market research, competitive intelligence, or customer insights (e.g., VOC, NPS, CSAT).
  • Interest in developing insight storytelling and research skills.

Benefits

  • Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.
  • Eligibility for benefits is governed by the applicable plan documents and policies.
Life Fitness  / Hammer Strength logo

Life Fitness / Hammer Strength

For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier. We created fitness. Now we’re making it better. In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day.Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together. We believe that everybody gains from working out. That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible.Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery.As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar. Our purpose is to empower the world to work out, creating healthier lives together.

Founded in 1977
Des Plaines, Illinois, USA
2.2K employees (126 in marketing)