Insights Lead Analyst
Tinuiti
California, MO (Remote)
$105K/yr - $125K/yrAgencyFull-timeSenior level5+ years exp.
2 weeks ago
Director, Experience Strategy (Audience Insights)
Chicago, IL (On-site)
$107K/yr – $153K/yrDirector/Executive8+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
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Job Summary
Own and drive customer experience strategy across brands, leading insights, planning, and cross-functional collaboration to shape integrated marketing and omnichannel engagement for HCP and DTC audiences.
- Lead customer insights and strategic recommendations across marketing and media plans
- Mentor strategists and partner with cross-functional teams to deliver customer-centric solutions
Job Description
Responsibilities
- Lead the development of customer insights and strategic recommendations that inform integrated marketing and media plans.
- Translate qualitative and quantitative research into clear, actionable business and customer strategies.
- Apply a strong understanding of pharmaceutical marketing, customer journeys, and omnichannel engagement across HCP and DTC audiences.
- Evaluate strategic work to ensure recommendations are insight-driven, customer-focused, and aligned with client objectives.
- Stay current on industry trends, evolving customer behaviors, and emerging technologies to strengthen strategic recommendations.
- Lead the Customer Experience function across assigned brands and client engagements.
- Partner with Planning, Analytics, Media, Data, Creative, and Client teams to develop integrated customer experience strategies.
- Manage and mentor strategists, providing coaching, feedback, and opportunities for professional growth.
- Foster collaboration across cross-functional teams while helping resolve complex business and strategic challenges.
- Present strategic recommendations with confidence to both internal and client stakeholders.
Requirements
- 8+ years of experience in customer experience, strategy, insights, media, or integrated marketing.
- Pharmaceutical agency experience preferred; Consumer Health or CPG experience a plus.
- Proven ability to lead cross-functional teams and manage multiple priorities.
- Strong analytical thinking, problem-solving, and strategic planning skills.
- Excellent communication, presentation, facilitation, and storytelling abilities.
- Experience mentoring and developing team members.
- Proficiency with Microsoft Office applications and relevant research, analytics, and media planning tools.
Preferred
- Pharmaceutical agency experience preferred; Consumer Health or CPG experience a plus.
Benefits
- medical coverage
- dental
- vision
- disability
- 401K
- parential and family care leave
- family forming assistance
- tuition reimbursement
- flexible time off
Publicis Health Media
Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.
Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)
Traffic Signals
Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%
Headcount Trend
Current headcount: ~800
Marketing Team
Marketing Team Size
168 (21% of company)
Median Career Experience
8 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
25
