Support and execute industry-focused B2B marketing campaigns using HubSpot, with ABM-style targeting and data-driven reporting.

• Execute multi-channel campaigns (email, digital, events, webinars) based on defined industry strategy
• Build and manage campaigns in HubSpot including workflows, emails, and landing pages in coordination with Marketing Automation Specialist
• Coordinate timelines and ensure on-time delivery

• Coordinate development of industry-specific marketing materials with internal teams
• Ensure assets align with messaging and positioning
• Maintain data accuracy and campaign readiness
• Update records within the CRM
• Analyze ZoomInfo and CRM data to identify priority accounts and buying signals
• IBIS world list pulls
• Support development of target account lists (ABM-style) by industry
• Coordinate logistics, invitations, and follow-up for events and webinars with Roxanne

• Track attendance and support post-event execution
• Execute lead routing, tagging, and tracking
• Support campaign QA and system workflows
• Pull and compile campaign performance data
• Maintain dashboards and reporting templates

• HubSpot or CRM and marketing automation experience
• 1-3 years B2B marketing experience
• Familiarity with data tools such as ZoomInfo, LinkedIn Sales Navigator, or similar

• Ability to analyze basic marketing metrics (email performance, engagement, campaign results)
• Comfortable working in a fast-paced, evolving environment
• Exposure to industry-focused marketing or verticalized campaigns is a plus

• benefits that directly impact mental, physical and financial wellness
• Work Flex program with hybrid options and remote work
• professional development opportunities to benefits that directly impact mental, physical and financial wellness