Market Director Marketing and Communications Central Valley

Bakersfield, CA (Hybrid)

$63/hr – $93/hrDirector/Executive10+ years expOther

Posted 2 months ago

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Job Summary

Own the Central Valley marketing agenda and reputation for a multi-hospital system by shaping strategies, leading a 7-person team, and aligning with hospital leadership while traveling across the region.

  • Ownership: Lead Marketing and Communications across Central Valley with annual strategy tied to local priorities.
  • People & Leadership: Manage a 7-person team across media relations, advertising, social, internal/external comms, and brand.
  • Collaboration & Impact: Partner with Market Executives and hospital leadership to drive region-wide marketing plans and execute across sites.

Job Description

Responsibilities

  • Developing, shaping, and executing marketing and communication strategies and plans within the Central Valley Market.
  • Work with Market Executives and Hospital leadership teams to establish annual marketing and communications strategies aligned with local strategic plans and overall market priorities and services.
  • Lead a team of 7 Marketing and Communications staff to oversee functions including media relations, advertising, social media, internal communication, external communications, public relations, and brand/reputation management.
  • Report directly to the California Region VP of Marketing and Communications.
  • Travel is expected to regularly visit the other Hospitals and leadership teams, also for California Region Marketing and Communication team meetings.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • Minimum of 10 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
  • Minimum of 5 years of management experience.
  • Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.

Benefits

  • Hybrid work schedule (4 days on-site, 1 day remote).
  • Sign-on bonus.
  • Relocation assistance.
  • Annual performance-based bonus program.
  • Annual employer contribution to retirement program (no employee contribution needed).
  • Medical benefits for the employee at no payroll deduction.
  • Paid Time Off (PTO).