Responsibilities

• Lead the reimagination and execution of in-resort marketing strategies to drive traffic into VRR’s rental and retail locations and maximize guest acquisition.
• Lead the City Store growth strategy
• Lead the Retail In-Resort Activations Project – build framework to support ops execution of in-resort activations and drive accountability.
• Identify and pursue opportunities to strengthen existing initiatives and unlock new growth.
• Lead execution of the strategic marketing plan to drive market share growth across target customer segments and geographic regions for walk-in and non-DTC channels.
• Translate business objectives into actionable marketing strategies that align with long-term growth priorities and deliver measurable results.
• Develop and deploy integrated marketing campaigns across print, in-store, digital and partnership channels to increase brand visibility and customer acquisition and conversion.
• Be the main point of contact for field leadership on ideation and execution of City and regional marketing opportunities.
• Manage budget and resource allocation to optimize campaign performance and ensure efficient use of marketing spend.
• Provide the regional playbook for in-market strategy directives

Requirements

• Bachelor’s Degree and/or a minimum of 3 years of experience in Marketing
• Advanced skills in Microsoft PowerPoint, Excel, and Word
• Passion for marketing, business development and innovation
• Strong business acumen, with a demonstrated track record of driving profitable business results
• Strong interpersonal skills and ability to achieve desired results in a fast-paced, highly competitive, multi-tasking environment
• Strong analytical skills and the ability to leverage data to tell compelling stories
• Strong communicator who can provide and receive feedback
• Inspirational leader with the ability to form effective internal and external business partnerships that influence the business
• Ability to think strategically, understand complex business challenges and formulate effective solutions designed to improve results
• Experience setting a shared vision and direction and building the excitement needed to influence a wide variety of stakeholders

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Full Time roles are eligible for the above, plus:
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans