Responsibilities

• 1. Campaign Planning and Execution
• Develop and implement comprehensive marketing campaigns that blend traditional and digital channels, including TV, radio, paid search, SEO, and social media.
• Create and promote compelling offers to drive demand, such as tune-ups, diagnostics, and special promotions.
• Continuously monitor and optimize campaigns for maximum impact and ROI.
• 2. Data and Performance Analysis
• Track key performance indicators (KPIs) across all channels to assess success and make data-driven adjustments.
• Generate monthly reports detailing channel performance and insights related to revenue impact.
• Conduct quarterly updates on market trends, competitor actions, and customer preferences to adapt strategies effectively.
• 3. Budget Management
• Oversee the marketing budget, ensuring efficient allocation and maximum ROI across channels.

Benefits

• Competitive compensation package
• Comprehensive benefits, including medical, dental, and vision coverage
• Paid time off and holiday pay
• Professional development and career growth opportunities
• Supportive team environment and strong company culture
• Opportunity to make a direct impact on a growing and respected local brand