Managing Director, PR & Integrated Media

Responsibilities

• Media Impact Group Leadership & Vision: Set the vision and strategic direction for CG Life’s Media Impact group, bringing together earned media, owned media, paid media, and corporate communications into a differentiated and impactfully integrated client offering across new and existing client accounts.
• Lead and empower senior MI leaders, establishing clear accountability while enabling subject matter experts to independently lead their respective disciplines and teams.
• Identify opportunities to strengthen, evolve, and differentiate CG Life’s MI capabilities based on changing client needs, audience behaviors, industry dynamics, and emerging technologies.
• Build greater connectivity across earned, owned, and paid channels to create integrated programs that reach the right audiences, shape perceptions, and deliver measurable client impact.
• Partner with Strategy, Creative, Client Services, Business Development, and other agency leaders to ensure MI’s capabilities are effectively integrated into and supportive of broader CG Life solutions.
• Represent the Media Impact group as a member of the CG Life Leadership Team, contributing to overall agency strategy, growth priorities, capability development, and organizational decision-making.
• Growth & Business Development: Own the revenue growth strategy for the Media Impact Group, driving growth through new client acquisition, organic expansion of existing client relationships, and development of new services and offerings to existing life science and pharma clients.
• Build relationships with senior client prospects and decision-makers, leveraging deep industry expertise and executive presence to open doors and establish CG Life as a trusted communications and
• Partner with CG Life’s business development team to identify, shape and participate in new business pitches, capability presentations, strategic workshops, and senior-level prospect conversations.
• Engage clients to identify evolving needs and opportunities to expand CG Life’s strategic support and services.

Requirements

• 15+ years of relevant communications experience within pharmaceutical, biotechnology, life sciences, healthcare communications, or a closely related environment, including significant experience in an agency setting.
• 10+ years leading teams and growing clients within a pharma agency environment.
• Deep expertise in earned media and corporate communications, with demonstrated leadership of communications programs supporting pharmaceutical products, specifically during launch or critical moments of inflection in the products’ lifecycles.
• Significant experience developing communications strategies for complex scientific and medical products, with experience in rare disease, hard-to-treat conditions, oncology, specialty medicine, or similarly complex therapeutic categories strongly preferred.
• Proven ability to generate revenue through new client acquisition and new business pitching, expansion of existing relationships, and development of new services or offerings within PR, corp comms, and/or integrated communications.
• Demonstrated ability to establish relationships with C-suite and senior-level pharmaceutical and life sciences executives, penetrate new client organizations, and convert relationships into meaningful business opportunities.
• Strong understanding of the role of paid media and owned media within integrated communications programs, with the ability to partner with and lead subject matter experts across these disciplines.
• Demonstrated curiosity of and experience in AI and relevant tools, emerging technology, data, and evolving approaches to communications and media, with a track record of applying innovation to improve client or business outcomes.
• Strong understanding of communications and media measurement, with the ability to connect program performance to meaningful client and business outcomes.
• Strong business and financial acumen, including experience managing revenue growth, profitability, staffing, utilization, forecasting, and investment decisions within an agency or professional-services environment.

Benefits

• Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
• 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
• Parental Leave. Generous paid time off for parents to bond with their newest addition
• Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
• And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!