Public Relations Manager

Responsibilities

• Develop and own a proactive US PR strategy — identifying story opportunities, setting priorities, and aligning PR activity to the firm’s business objectives, not just attorney requests.
• Bring a clear point of view on where to invest time and resources, balancing individual attorney asks against broader firm and practice group priorities.
• Maintain rigorous project management across multiple simultaneous workstreams, ensuring nothing falls through the cracks and stakeholders are kept informed.
• Build and maintain systems and workflows that create accountability, visibility, and consistency across the PR function.
• Proactively identify and pursue media opportunities at the regional, national, and global level to elevate Eversheds Sutherland’s profile across key practice groups and industry sectors.
• Execute day-to-day PR activities including pitching and placing bylined articles and stories, preparing attorneys for media interviews, drafting and distributing press releases, and securing speaking engagements for attorneys.
• Build trusted relationships with attorneys while confidently managing expectations — advising on what’s realistic, setting clear timelines, and redirecting effort toward the firm’s highest-priority opportunities.
• Cultivate and maintain strong relationships with editors, reporters, and journalists across regional and national markets.
• Partner with the International PR team to identify cross-border media opportunities and ensure consistent global messaging.
• Develop and implement thought leadership strategies that position key attorneys and firm leaders as go-to voices in their areas of expertise.

Requirements

• Bachelor’s degree required from an accredited college or university; preferred concentration in public relations, communications, journalism, marketing, or a related field.
• A minimum of five years of public relations or related experience in a professional services environment. Law firm or professional services experience preferred; agency background is equally welcome.
• Some global or international exposure is a plus.
• Experience managing staff, freelancers, or agencies is preferred; candidates without prior direct management experience but with a clear readiness to grow into that responsibility will also be considered.
• Strong media relations instincts with a proven track record of placements.
• Exceptional written and verbal communication skills.
• Ability to distill complex legal topics into compelling narratives.
• Strategic thinker who proactively identifies opportunities and connects PR activity to business outcomes — not just executes requests.
• Highly organized with demonstrated ability to manage multiple priorities, set expectations, and deliver across simultaneous workstreams.
• Comfortable advising and pushing back on attorneys when appropriate, while maintaining strong working relationships.

Preferred

• Experience managing staff, freelancers, or agencies is preferred; candidates without prior direct management experience but with a clear readiness to grow into that responsibility will also be considered.
• AI & Emerging Tools: Strategic awareness of how AI is reshaping media, journalism, and the communications industry is important to this role. Comfort using AI-powered tools (for research, drafting, media analysis, etc.) is valued; candidates who are actively experimenting and learning in this space are encouraged to apply.

Benefits

• comprehensive benefits such as healthcare, paid time off, discretionary merit bonuses, life and disability insurance, retirement plans and tailored learning opportunities.