Responsibilities

• Serve as the senior strategic and relationship lead for approximately four priority B2B clients.
• Build trusted relationships with senior marketing, sales, digital, and business leaders, including C-suite stakeholders.
• Develop a deep understanding of each client’s business model, growth priorities, customer segments, buying audiences, competitive environment, and commercial objectives.
• Translate complex business challenges into clear, actionable marketing and media strategies.
• Provide senior-level guidance to client teams, ensuring work is strategically rigorous, integrated, differentiated, and aligned to measurable business outcomes.
• Identify opportunities to expand client relationships by anticipating needs and introducing relevant capabilities, partners, and solutions.
• Navigate complex client organizations and serve as a confident, solutions-oriented point of escalation when needed.
• Lead the development of integrated B2B strategies spanning brand, demand generation, customer acquisition, account growth, and retention.
• Apply a deep understanding of long and complex sales cycles, buying committees, category dynamics, and the relationship between marketing and sales.
• Connect upper-funnel brand investment with lower-funnel demand, pipeline, and revenue objectives.

Requirements

• Approximately 12–15+ years of experience in B2B marketing, strategy, media, consulting, agency leadership, or a related discipline.
• Significant experience advising complex B2B organizations and senior client stakeholders.
• Demonstrated ability to lead multiple major client relationships simultaneously.
• Deep understanding of B2B audiences, buying groups, customer journeys, sales cycles, and go-to-market models.
• Strong knowledge of brand strategy, demand generation, ABM, integrated media, data, technology, and measurement.
• Working familiarity with leading ABM, CRM, marketing automation, intent-data, and B2B activation platforms.
• Proven success leading or materially contributing to new-business pitches and organic account growth.
• Ability to simplify complex business and technology concepts into clear strategic recommendations.
• Strong executive presence, storytelling ability, and written and verbal communication skills.
• Experience leading multidisciplinary teams within a matrixed organization.