Responsibilities

• Draft fundraising and acquisition copy for ads across multiple platforms such as Meta, Google, X, YouTube, Reddit, etc;
• Draft, execute and report on landing page, copy, and user experience tests;
• Ensure that all areas where mistakes commonly happen, like missing punctuation, incorrect links/sourcing/names, or missed edits from managers, partners, or clients are incorporated
• Analyze overall programs and ensure topics going out for all clients are relevant and mission-oriented
• Advise clients on industry best practices and emerging strategies;
• Ensure ActBlue landing pages and backend landing pages across clients are optimized through A/B testing for ads (copy, branding, innovative strategies)

Requirements

• Passion for good causes, whether candidates or other;
• 1-4 years of work experience with at least 1 campaign cycle of experience in a dedicated digital fundraising role.
• Experience using one of the following email CRMs: NGP, Everyaction, ActionKit
• Experience working at an agency; working with or at non-profits or political/issue campaigns.
• Basic understanding of performance marketing and lifecycle marketing.
• Experience building and executing project plans to achieve fundraising and communications goals
• Ability to juggle multiple projects in a deadline-driven environment
• Excellent quantitative reasoning skills and ability to apply data to strategic decisions