Managing Consultant, Customer Advocacy and Marketing at Spotlight | Analyst Relations | Kansas City, MO

Managing Consultant, Customer Advocacy and Marketing

Kansas City, MO (Hybrid)

Salary Not AvailableSenior Level8+ years exp

Posted 6 months ago

Job Summary

Drive end-to-end Advocacy, Reference, and Customer Evidence programs for Spotlight clients to influence the customer lifecycle.

Lead end-to-end Advocacy, Reference, and Customer Evidence programs across the customer lifecycle.
Must-have: 8+ years in customer advocacy or B2B advocacy consulting.
Standout: Bridge AR and Research with client leadership to align goals and scale impact.

Job Description

Responsibilities

Lead the end-to-end design of Advocacy, Reference, and Customer Evidence programs across the customer lifecycle.
Develop sophisticated research plans and data collection approaches (qualitative and quantitative) to understand client challenges and inform strategic recommendations.
Provide ongoing counsel to client leadership, ensuring they have the strategic "air cover" and roadmap needed to successfully execute and scale.
Partner deeply with Spotlight’s Client Teams (AR focus) to identify overlapping opportunities where customer advocacy can bolster Analyst Relations (e.g., sourcing references for MQ/Wave evaluations).
Collaborate with the Research & Intelligence team to infuse advocacy programs with market data and, conversely, use customer evidence to validate R&I findings.
Design and facilitate market-facing educational workshops and certifications related to Customer Engagement as a key GTM tactic in Influence Orchestration category creation.
Serve as the primary strategic lead for client stakeholders, aligning their corporate objectives with the tactical output of Spotlight’s delivery teams.
Lead workshops and focus groups to bridge gaps between a client’s Marketing, Product, and Sales functions, ensuring a unified GTM approach.
Identify, define, and negotiate project schedules, milestones, and required resources to ensure high-quality delivery across internal and external teams.
Manage and coach project teams, including Consultants and Analysts, fostering a culture of accountability and professional growth.
Identify opportunities for add-on sales and scope expansion by recognizing where advocacy services can further support a client’s broader GTM or AR goals.
Partner with Spotlight leadership to develop business proposals, SOWs, and presentations that showcase the full power of Spotlight’s integrated service model.

Requirements

Extensive Experience: 8+ years in customer advocacy, customer marketing, or B2B customer advocacy consulting, with a proven ability to lead multi-stakeholder engagements.
The "Bridge Builder" Mindset: Exceptional ability to collaborate across different internal disciplines (like AR and Research) to create a cohesive client experience.
Facilitation Mastery: Expert presentation and "room-reading" skills; you are comfortable leading workshops for C-suite audiences and navigating complex internal team dynamics.
Strategic & Analytical Rigor: Ability to turn raw data and Spotlight Intelligence into clear, persuasive executive narratives.
Ownership & Adaptability: Comfortable operating under pressure and taking full ownership of project outcomes in a fast-moving, small-team environment.

Preferred

Tech Ecosystem: Deep familiarity with HubSpot, Salesforce, and advocacy platforms (e.g., UserEvidence, SlapFive, RO Innovation).
AR Awareness: General understanding of the Analyst Relations landscape and how customer evidence impacts analyst evaluations (MQ, Wave, etc.).
AI Integration: Deep understanding of AI’s evolution, AEO use cases, and ultimate role in informing and influencing buying decisions in the B2B space.
Design & Tools: Proficiency in Google Workspace and creative tools like Canva for high-end executive deliverables.

Spotlight | Analyst Relations

Spotlight is an analyst relations firm committed to helping technology and services companies create productive relationships with influential and knowledgeable industry analysts. Our team of experienced AR pros provides strategic and operational AR support to companies from the Fortune 500 to startups. Using our proprietary platform Spotlight Oz, we help our clients and customers use analyst insights to build better analyst relationships, improve their products and services, and ultimately be recommended more often.

Founded in 2012

Kansas City, Missouri, USA

167 employees (10 in marketing)

www.SpotlightAR.com