Responsibilities

• Lead and create the core value proposition and selling points.
• Translate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
• Operationalize our internal marketing communications.
• Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
• Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.

Requirements

• 5-7+ years of experience in product marketing, industry marketing, or corporate marketing
• Strong communication skills, both written and verbal
• Ability to strategize and craft compelling messaging
• Drive hands-on tactical execution
• Pick up and lead new projects even in the face of ambiguity
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Preferred

• Expertise in Salesforce products and/or other SaaS and B2B technology platforms
• Eager and passionate to learn and apply evolving AI tools in product marketing deliverables.
• A natural collaborator
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity

Benefits

• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.