Responsibilities

• Own Runway's positioning. Partner with the co-founders and exec leadership team to define company and product positioning across Creative, Dev, and Robotics. Own the content and positioning of Runway's marketing properties and launches, ensuring our story is sharp, consistent, and reflective of Runway’s ambitious brand.
• Build the product launch operating system. Runway moves extremely fast; launches sometimes go out within days of work starting. You’ll design a system that keeps up: a launch tiering model, clear cross-functional expectations, and a tight, repeatable path from "PM says it's ready" to "announcement is live the next day."
• Drive competitive intelligence and response. Track and deeply understand the key players across all three markets: creative tools, developer/inference platforms, and robotics. Turn your market understanding into a living point of view on where we win, where we're exposed, and how we respond, and make it legible to product and leadership.
• Enable GTM teams. Stand up a lightweight product enablement process so sales, partnerships, and support always have current, credible messaging, positioning, and proof points.
• Ship, hands-on. Write the positioning, the launch narratives, and the enablement materials yourself. Talk to customers and the field regularly. You'll be in the details daily.
• Build the team. Start as the primary hands-on driver for product marketing company-wide, then hire and lead a team as the function grows. You’ll raise the bar on craft and speed as you scale.