Manager - Yield Operations, Lowe's Media Network

Mooresville, NC (Unknown)

$101K/yr – $169K/yrManager5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the inventory and yield operations for ad revenue, turning campaign data into actionable revenue optimizations across categories and advertisers.

  • Inventory and Forecasting: Own forecasting, monitoring, and policy enforcement for premium inventory.
  • Revenue Modeling and Execution: Translate performance data into cross-functional actions with Sales, Ops, Analytics, and Tech to lift yield.
  • Cross-Functional Collaboration: Align with Planning, Operations, Sales, Product, Analytics, and Technology to operationalize yield initiatives.

Job Description

Responsibilities

  • Own inventory management including forecasting and monitoring inventory for Categories and Advertisers.
  • Leverage campaign performance data to analyze and identify new ways to maximize ad revenue and provide actionable recommendations to Sales teams to hit goals.
  • Lead Advertiser trends, performance, and action-oriented metric reviews with internal teams (revenue, impressions, clicks by Advertiser/campaigns).
  • Work with Sales and Business Ops to identify potential areas of opportunities and risks with contracts and connect those with financial impact.
  • Own the enforcement of policies and processes related to makegoods, pricing, and discounts.
  • Work with Business Ops and Sales to define the process in managing premium inventory bookings while working with Tools teams to build automated solutions.
  • Work with the Analytics and Tech teams to build operational and revenue models that show the impact of the Yield Ops strategies.
  • Strong written, presentation and verbal communication with the ability to express complex topics clearly and easily.
  • Partner with Media Planning, Campaign Operations, Sales, Digital Product, Analytics, and Technology to execute inventory and yield initiatives.

Requirements

  • Bachelor’s degree Business, Analytics, Statistics, or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 5 years Progressive campaign management, media planning, project management or media strategy experience.
  • 3 years Progressive media analytics experience in a digital advertising environment.
  • 3 years Cross-functional and collaborative project or team management
  • Experience working with Google Ad Manager (GAM), DSPs, SSPs, publishers, or retail media platforms.

Preferred

  • MBA, Analytics, Statistics (Master’s degree)
  • 2 years Familiarity with statistical programming language
  • 2 years CRM systems (Salesforce, etc.)

Benefits

  • benefits page referenced for eligibility and programs

Lowe's Home Improvement

Home Improvement

Miami, Florida, USA
3.1K employees (86 in marketing)

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
86 (3% of company)
Marketing Roles Posted (Last 30 Days)
5

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