Responsibilities

• Website Strategy, UX & Design Leadership
• Partner with external agencies or internal resources to build, iterate, and maintain websites, ensuring milestones are met.
• Develop and roll out new website strategies for core brands and growth markets, creating templates, frameworks, content and launch playbooks.
• Guide information architecture, navigation, mobile/responsive design, and site structure with the goal of maximizing conversion and reducing friction.
• Work with brand team to ensure all website designs are aesthetically strong, on brand and consumer friendly
• Design and run A/B tests, multivariate tests, UX experiments, personalization, heat maps, session recordings, and funnel analyses.
• Use analytics, user feedback, and behavior data to iterate site content, layouts, calls-to-action, and flows.
• Work closely with performance marketing teams to ensure sites are optimized for SEO best practices and aligned with organic traffic goals.
• Work closely with brand, creative, UX, SEO, content, and growth teams to ensure sites reflect brand identity and deliver consistent experiences.
• Collaborate with brands, platform marketing, operations, sales, and growth to ensure website/automation strategies align with broader business goals.

• Liaise with technical teams (IT, dev, infra) to manage hosting, performance, security, integrations, and technical constraints.
• Lead project planning, timelines, resource allocation, risk management, and deliverable tracking to meet launch deadlines.
• Manage vendor contracts, agency relationships, and performance deliverables.
• Define KPIs and metrics for site performance, conversion, email/SMS performance, automation success, and test results.
• Build dashboards and generate regular reporting with insights, recommendations, and decision support for leadership.
• Establish governance, best practices, documentation, and version control of site assets, workflows, and content integrity.
• Identify and onboard marketing automation systems or tools required to build successful e-mail/SMS campaigns for brands
• Define and implement segmentation models, triggers, and dynamic content within automation platforms.
• Oversee rehash campaigns, retention, loyalty, and reactivation flows.
• Stay current on emerging trends, tools, and best practices in web technologies, CRO, marketing automation, and data science.