Manager, Website and Marketing Automation

Chicago, IL (Remote)

Salary Not AvailableManager3+ years expFull time

Posted 3 months ago

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Job Summary

Own and optimize Allstar Services’ digital properties to drive conversions and revenue across multiple brands and markets.

  • Must-have: 3–6+ years in CRO or marketing automation with analytics experience
  • Standout: Ability to own direction with agencies while moving fast and iterating

Job Description

Responsibilities

  • Own all brand websites + landing pages across multiple markets
  • Drive conversion rate optimization (CRO) across the funnel
  • Lead UX, site structure, mobile experience, and performance improvements
  • Partner with agencies-but you set direction and hold the bar
  • Run A/B and multivariate tests (CTAs, layouts, flows, etc.)
  • Leverage tools like GA4, heatmaps, and session replay to drive decisions
  • Continuously improve lead conversion and appointment rates
  • Build and optimize email + SMS flows (lead nurture, reactivation, retention)
  • Own segmentation, triggers, and campaign performance
  • Improve conversion across the full customer lifecycle

Requirements

  • 3–6+ years in website optimization, CRO, or marketing automation
  • Experience owning web performance + conversion metrics
  • Strong understanding of CMS platforms (WordPress preferred)
  • Hands-on experience with: GA4 / analytics tools
  • A/B testing platforms
  • Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.)
  • Comfortable working across multiple brands or high-volume environments
  • Able to move fast, test quickly, and iterate without overengineering

Preferred

  • You've improved conversion rates in a measurable way
  • You've worked in a high-growth or PE-backed environment
  • You understand how marketing ties directly to revenue
  • You're as comfortable building as you are strategizing
Allstar logo

Allstar

Allstar is an early stage gaming startup based out of New York City. We build technology that enables gamers to effortlessly capture, personalize and share their greatest gaming moments. Our mission is to enable every gamer to become a content creator.

Founded in 2019
Brooklyn, New York, USA
212 employees (13 in marketing)