Responsibilities

• Brand & Marketing Foundations - Support the development and implementation of the USA Tennis brand framework, including positioning, messaging, and visual identity.
• Brand & Marketing Foundations - Assist in establishing brand guidelines and best practices to ensure consistency across events, programs, and platforms.
• Brand & Marketing Foundations - Help create core brand and marketing materials that clearly articulate the USA Tennis value proposition.
• Marketing Strategy Support & Execution - Execute marketing initiatives that support USA Tennis priorities, including professional events, pathway programs, and strategic initiatives.
• Marketing Strategy Support & Execution - Support integrated marketing campaigns across digital, social, and on-site channels in collaboration with Digital and Communications teams.
• Marketing Strategy Support & Execution - Coordinate timelines, assets, and deliverables to ensure consistent and timely execution.
• Commercialization & Sponsorship Enablement - Support the development of marketing assets and storytelling needed to enable sponsorship and commercialization efforts.
• Commercialization & Sponsorship Enablement - Collaborate with Commercial Partnerships and Events teams to package and present marketing-driven inventory and partner-ready materials.
• Commercialization & Sponsorship Enablement - Assist in the development of foundational marketing tools that support partner acquisition and activation.
• Event Marketing Support - Provide marketing support for USA Tennis events to ensure brand consistency and quality across the portfolio.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 4–6 years of experience in marketing, brand management, or related roles.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Experience in sports, entertainment, or consumer-facing brands.
• Experience working in a matrixed or cross-functional organization.

Preferred

• Experience supporting brand development or foundational marketing initiatives.
• Experience in sports, entertainment, or consumer-facing brands.
• Familiarity with sponsorship marketing or commercialization support.

Benefits

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.