Manager, Trade Marketing at Pure Fishing | Columbia, SC

Pure Fishing

Manager, Trade Marketing

Columbia, SC (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on developing and executing trade marketing strategies to grow Pure Fishing's North American dealer business. It requires 3-5 years in trade marketing or related fields, with leadership and data analysis skills. The candidate will lead the Trade Marketing team and collaborate across functions. A proactive attitude to turn insights into action is preferred.

Job Description

Responsibilities

Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
Translate consumer, angler, and shopper insights into effective in-store and channel strategies, creating opportunities for sustainable growth.
Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
Monitor forecasts, track product performance, and guide strategic decision-making.
Lead the Trade Marketing team for the North American Dealer business while creating best-practice tools and centralized resources.
Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.

Requirements

Education: A bachelor’s degree in business, marketing, or a related field.
Experience: 3-5 years in trade marketing, sales planning, forecasting, or retail.
Skills: Leadership, strategic thinking, data interpretation, project management, and communication expertise.
Mindset: Analytical, adaptable, and always eager to learn.
Tools: Proficiency with CRM systems, forecasting software, and data analytics tools including Excel.

Preferred

Bonus: A proactive attitude and a talent for turning insights into action!

Pure Fishing

3.5 Glassdoor

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.Our Commitment to Excellence at Pure Fishing:At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to:Empower Our Team: We foster a culture where every voice is valued and innovation thrives.Sustainability: We’re dedicated to preserving our waters and wildlife for future generations.Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers.Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Columbia, South Carolina, USA

1.5K employees (172 in marketing)

www.purefishing.com

73% recommend to a friend

86% CEO approval