Responsibilities

• Strategy & Planning: Owns TikTok Shop Paid Social (GMV Max) strategy and planning for brands. Leads brand-level tactical planning sessions and manages specific brand budgets and actuals. Defines operational framework for GMV Max and related initiatives. Helps drive the innovation agenda for TikTok Shop. Coordinates roadmap with Commercial teams and brand marketing. Is accountable for shoppable awareness driving tactics across upper and mid funnel activations.
• Campaign Management & Reporting: Oversees best-in-class campaign structure, implementation and QA of GMV Max for assigned brands to ensure on-time and accurate launches. Performs daily monitoring of GMV Max performance including ROI, AOV, Conversion Rate, Content Strategy and more. Analyzes TikTok Shop Paid Media (GMV Max) performance and delivers platform specific, actionable insights. Leads reporting calls, providing concrete insights and actionable next steps for brand stakeholders and commercial teams.
• Testing & Innovation: Identifies and pitches relevant "Test & Learn" opportunities (e.g., new campaign structures, creative testing) specifically for their brands. Works with the Director to align brand tests with the broader divisional learning agenda.
• The candidate must have experience with media strategy on TikTok Shop and can bridge the gap between data and business insights. They should have a passion for the business of beauty and an ability to take complex subject matter, distill the information and communicate business insights across the organization.

Requirements

• Bachelor’s Degree
• 2-5 years’ experience with agency or media-focused role (Paid Social ads experience a must)
• Strong project management skills, including experience managing multiple projects simultaneously and prioritizing based on business needs and estimated impact
• Effectively communicate (both verbally and written) with multiple groups, including presentations
• Ability to effectively present and persuade an individual or group or people
• Ability to prioritize and manage multiple responsibilities with attention to detail
• Self-motivated, results and solution oriented, strategic thinker
• Strong time management and prioritization skills

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs