Manager - TikTok Shop Content (LDB)

Responsibilities

• Own content calendar and strategy: post and support creation of frequent, high-quality content leveraging trends, data, creative narratives, and brand storytelling.
• Lead high-frequency content deployment, using performance data to optimize narratives, content sourcing, development, production, and copywriting.
• Execute A/B tests on content formats (e.g., HCP/dermatologist-led vs. consumer, trend-led vs. product-led) to ensure all output is data-justified and optimized.
• Analyze organic and commerce performance via TikTok Business Suite and Seller Center to maximize ROI and full-funnel conversion.
• Monitor and decode platform algorithm shifts and emerging trends, translating data into actionable creative pivots.
• Lead TikTok-first, end-to-end short-form video production, personally contributing to concepting, scripting, shooting, and editing when needed to unlock speed and creative excellence.
• Own all brand storytelling, content hooks, and creative execution specifically on TikTok, ensuring strict alignment with brand equity and creative POV.
• Lead brief creation for affiliates and HCP creators in partnership with the Manager, Affiliate, ensuring best-in-class, claims-compliant brand and product storytelling.
• Partner closely with Medical, Legal, and Regulatory teams to review and approve content involving product claims, ingredient efficacy, and HCP-affiliated messaging.
• Be agile on trends and propose seeding/media opportunities based on culturally relevant, brand-safe content.

Requirements

• 4+ years of experience in digital marketing, creator/influencer marketing, content production, and social media, with emphasis on TikTok and/or TikTok Shop.
• Bachelor's degree in Digital Marketing, Advertising, Communications, or related field.
• Advanced expertise in social media analytics and ability to translate data into strategic action.
• Hands-on social-first video production portfolio (personally shot & edited); mastery of short-form TikTok/Reels storytelling and editing.
• Comfort working within a highly regulated content environment, partnering with Medical/Legal/Regulatory to balance creative agility with compliance.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.
• Preferred Qualifications:

Preferred

• Experience briefing or collaborating with healthcare professional creators (dermatologists, nurses, estheticians).

Benefits

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs