Responsibilities

• Sales & Marketing Strategy: Develop and execute comprehensive sales and marketing strategies to drive revenue growth and increase affiliate partnerships. Collaborate with internal teams to meet aggressive growth and profitability targets.
• Creator Collaboration & Affiliate Management: Curate and oversee partnerships with creators to produce high-converting content. Manage ongoing affiliate UGC (user-generated content) and a roster of TikTok Live creators, ensuring they have the tools and direction needed to succeed at scale.
• TikTok Advertising & Growth: Lead TikTok advertising campaigns with hands-on experience using GMV Max and creative library management. Partner with the broader social advertising team to achieve brand-wide success.
• Shop Management & Merchandising: Optimize the TikTok Shop storefront, including product listings, promotions, merchandising, and inventory planning to maximize sales opportunities.
• Trend Analysis & Adaptation: Stay current with TikTok’s evolving features and trends to identify and leverage new growth opportunities. Continuously adapt strategies to stay ahead in this fast-changing environment.
• Performance Tracking & Reporting: Monitor key performance indicators (KPIs) for engagement, growth, and sales. Provide regular reports and insights to guide strategic decisions.
• Cross-Functional Collaboration: Work closely with digital marketing, merchandising, finance, and operations teams to align on growth goals, inventory management, and broader business objectives.

Requirements

• Experience: 3+ years in DTC growth, eCommerce, social commerce, or a related field.
• Influencer & Paid Social Expertise: Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
• Analytical Mindset: Proficient in analyzing performance data to make informed, data-driven decisions.
• Project Management Skills: Highly organized with the ability to manage multiple initiatives and deadlines.
• Entrepreneurial Spirit: Adaptable, proactive, and comfortable in a fast-paced, ever-changing environment.
• Passion for Social Media: Strong interest in social media trends, particularly on TikTok, and emerging digital technologies.
• Wellness Enthusiast: Passion for the wellness space, including non-alcoholic beauty and personal cares, adaptogens, nootropics, and functional ingredients.
• Platform Expertise: In-depth knowledge of TikTok’s advertising platform, consumer behaviors, and shopping features.
• Willingness to Learn: Eagerness to grow quickly and help shape the future of eCommerce and the functional beauty and personal care industry.

Benefits

• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for-dollar up to 6% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits
• Wellness incentive programs