Responsibilities

• Develop and enforce nomenclature/taxonomy structure to better manage data across the organization and ensure data cleanliness for client and internal use
• Maintain taxonomy structure via updates to internal taxonomy management tools
• KPI creation and planning support using historical performance data
• Advice on campaign set up (naming, tagging, etc.)
• Escalation Point for any internal Technology questions/issues/POV
• Discover efficiencies through data structure to create streamlined communication for planning and analytics insights
• Manage offshore trafficking / Analyst teams of Technology Activation Specialists and ensure best-in-class service delivery
• Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams
• Organize and centralize, where possible, process and technologies working with other global TAAG leads
• Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
• In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by new capability
• Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
• Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients
• Support and scale analytics dashboards, toolset and data management platforms across client teams
• Identify and oversee the deployment of digital technology solutions and partnerships, such as ad servers, data management tools, media planning/buying and billing systems, that deliver against client and organizational needs
• Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices
• Audit and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue
• Partner with Digital Directors on the business to deliver best product and best thinking across, search, social, mobile, display and video to establish technology needs and requirements
• Represent agency needs internally and within the marketplace to meet current and future needs of our agency and their clients – and identify where new value can be created for internal and external clients

Requirements

• B.A. or B.S. in Marketing, Advertising or related field
• Agency experience highly preferred
• 3+ years of experience working with trafficking systems, tagging tools and data mining / reporting functions in excel, or other similar tool. (CM, DCM, DFP, Flashtalking, Innovid, IAS Google Analytics, Adobe tools, TMS, VIQ)
• Tagging experience is a necessity. A deep understanding of tag anatomy is crucial for implementation and QA purposes.
• Specifically, candidate must have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process
• Technology experience is important (must have experience with standard ad servers such as Google Campaign Manager, Prisma, IAS, etc.
• Tagging experience is important
• Must have experience with in Google CM Floodlight implementation QA and troubleshooting, or other container and conversion tag systems such as Tealium
• Candidate must have a strong attention to detail, and be able to quality check their work to ensure that data anomalies/mistakes are caught prior to delivery of the reports to the client teams
• Candidate must have strong management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance the product as the account matures)
• Candidate must be outgoing and able to integrate with a fast-paced digital planning team
• Must be able to cultivate excellent relationships with technology and research partners
• Must have ability to learn new processes and technology quickly
• Should be extremely detail-oriented
• Interested in and experienced with technology
• Ability to meet deadlines in a fast-paced environment
• Hands on, problem solving abilities – “can do” approach (so someone who is a thinker and a doer)
• Excellent communication skills – written and spoken
• A people person with ability to communicate at all levels who will have various levels of digital knowledge
• Basic data management SQL skills a plus

Preferred

• Basic data management SQL skills a plus

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off.