Responsibilities

• Technology & Campaign Execution: Oversee the activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels – hold media and creative teams to activation timelines.
• Lead strategic conversations on technology integrations to improve efficiency, data quality, and media performance.
• Ensure accurate implementation of ad server configurations, tagging, verification, and data management solutions.
• Troubleshoot technical issues with media teams, creative agencies, and vendors.
• Stay up to date on the evolving media technology landscape and provide thought leadership on best practices and innovations.
• Team Leadership & Process Optimization: Manage and mentor a team of Analysts and Sr. Analysts, providing guidance on campaign execution, technical troubleshooting, and career development.
• Develop and implement standardized processes for campaign setup, QA, and reporting to ensure accuracy and efficiency.
• Collaborate with cross-functional teams to streamline workflows and enhance operational effectiveness.
• Conduct training sessions on emerging ad tech solutions and best practices – work on building presentation skills.
• Client & Stakeholder Collaboration: Serve as a key point of contact for clients and internal teams regarding ad technology strategies and execution.