PocketWatch, Inc.

Manager, Streaming Platform Marketing & Partnerships

Culver City, CA (Hybrid)

$85K/yr – $110K/yrManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own streaming promotional momentum across platform partners and paid media, turning episodic launches into steady subscriber growth.

  • Platform Ownership: Manage Amazon Prime Video Channels, Roku and other CTV/OTT promotions with performance reporting.
  • Campaign Execution: Plan, launch, optimize briefs, budgets, assets, and KPI tracking from impressions to subs.
  • Partnership Marketing: Collaborate with editorial, merchandising, and platform teams to secure features and placements.

Job Description

Responsibilities
  • Paid media and subscriber growth - Manage paid advertising campaigns for Ryan and Friends Plus, with a primary focus on Amazon Advertising and Amazon Prime Video Channels growth.
  • Plan, launch, monitor, and optimize campaigns across relevant streaming and CTV ecosystems, including Amazon, Roku, and other paid media platforms.
  • Work with internal stakeholders and external sources to develop campaign briefs, targeting recommendations, creative needs, budgets, timelines, and performance reports.
  • Track campaign performance against KPIs such as impressions, clicks, trials, subscriptions, cost per acquisition, engagement, and retention signals where available.
  • Identify opportunities to test new creative, audience segments, placements, offers, and platform-specific promotional tools.
  • Platform partner marketing, merchandising, and communications - Serve as a day-to-day marketing contact for editorial, merchandising, and partner teams at platforms such as Amazon Prime Video, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, and others.
  • Pitch current and upcoming programming for platform promotion, editorial features, seasonal collections, homepage placements, newsletters, app merchandising, and other opportunities to drive reach and discovery.
  • Maintain a promotional calendar tied to premieres, tentpole programming, seasonal themes, platform priorities, PR moments, and paid media campaigns.
  • Coordinate delivery of platform-ready marketing assets, descriptions, imagery, metadata, trailers, copy, and promotional materials.
  • Create and manage email newsletters or partner updates promoting pocket.watch programming to external distribution, editorial, and platform contacts.