Manager, Strategy & Activation

Responsibilities

• Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms
• Act as the primary point of contact for assigned clients; proactively manage communication, escalate issues when needed, and build strong client relationships
• Partner with clients to understand business goals, KPIs, audience strategies, and competitive dynamics
• Lead campaign strategy, planning, activation, and optimization across performance media channels to drive measurable business outcomes
• Oversee campaign execution and collaborate closely with internal channel specialists, ad operations, analytics, and creative teams to ensure flawless delivery
• Monitor and manage all aspects of campaign performance, pacing, optimization recommendations, and reporting insights
• Translate performance data into actionable recommendations and strategic narratives for clients and internal stakeholders
• Lead client status meetings, performance reviews, and strategic planning sessions both remotely and on-site
• Manage and mentor a team of 1-3 Senior Analysts and/or Analysts
• Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness

Requirements

• 3–5+ years of experience in digital media planning, activation, and performance marketing
• Hands-on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms
• Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies
• Experience with campaign management, reporting, and performance analysis across multiple digital channels
• Familiarity with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk or similar media technologies preferred
• Strong analytical skills; comfort working with large datasets, Excel, reporting tools, and digital measurement platforms
• Ability to apply innovative thinking to solve complex client marketing challenges
• Strong ability to build relationships and confidently manage day-to-day client communications
• Excellent presentation, written, and verbal communication skills
• Strong organizational and time management skills with the ability to prioritize in a fast-paced environment

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave